Established in 1991, CDA has built a reputation for stylish, award-winning appliances that consistently deliver outstanding results – all designed and tested by a team of the UK’s most experienced appliance experts, who draw inspiration from around the world to create products exclusively for UK and Irish homes.

On the lookout for a fresh approach to their logistics operations, BJS Home Delivery was the partner CDA knew they could extract the maximum value from to create a recipe for further success.

With both companies Midlands-based and experts in their respective industries, the similarities were immediately apparent, and after a highly successful onboarding period, the two companies were not only cooking on gas but electric, ceramic, and induction too.

Harinder Singh, Managing Director of BJS Home Delivery, commented:

“It’s been a privilege for BJS Home Delivery to sit down at the table with CDA. Our business prides itself on our values and the long-term relationships we build with our partners. From our initial conversations, it was clear that CDA is a company that shares those values, too.

We go above and beyond to ensure each delivery we do is as successful as the last, so whether it’s a wine cooler or free-standing freezer, our service always comes with a warm smile.”

BJS operate a nationwide fleet of both LCV vans for direct home deliveries, along with a 100-strong HGV fleet for larger stock orders to and from stores. Their single, central hub for operations means a reduced number of touchpoints for the CDA products, ensuring safe arrival to their customers time after time.

For CDA, this additional flexibility, speed, and capacity that BJS have provided has allowed them to examine their supply chain, putting the customer at the heart in an ever-changing service landscape.

David Nelson, Supply Chain & Logistics Director for CDA, said:

“BJS Home Delivery shares our unwavering dedication to our core values, and we are confident that this collaboration will bring forth exceptional results for us and our customers.

The partnership to date has demonstrated that they consistently go above and beyond to ensure every delivery embodies the warmth and excellence that defines our brands.

With BJS Home Delivery by our side, we look forward to a future where innovation and customer satisfaction continue to be at the forefront of our endeavours. Together, we are poised to elevate the delivery experience to new heights, and we can't wait to see the remarkable impact of this partnership.”