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Posted: 08/02/23
3 min read
How the BJS van livery stirs up a smile and a local touch
We see our vehicles as ‘mobile billboards’ which express our personality and connect with our customers. So as an evolving display of our values, the ongoing journey of BJS Home Delivery is mirrored by the development of our fleet and the livery it proudly carries.
At our inception in 2009, we began with a clear vision — to provide the best two-man delivery service in the UK, based upon our great people skills and reliable service. A difficult task which took all of our focus... which, for a short time, left our excellent delivery teams to navigate the UK in anonymous white vans.
However, we were on the journey, and before long we rolled-out several customer-centric and service-led livery campaigns that we could genuinely call our own — becoming the first two-man home delivery company in the UK to genuinely put the needs of door-step customers at the forefront of our brand.
All roads lead to home
Developed with the aim of becoming a ’spotters delight’ —our current map-based livery campaign consists of over 40 different locations and phrases, all to help BJS Home Delivery become one of the most recognisable and relatable logistics brands on the road.
Our series of 38 distinctive delivery van maps, spread over our 450 vehicle fleet have been designed as one part of a wider brand and livery ‘trilogy’ within the BJS Family of businesses.
Operating alongside BJS Home Delivery, BJS Haulage also has a very distinct and stand-alone brand livery — which is connected through it’s graphic use of interesting motorway junctions.
So the ‘local’ geographical locations of our BJS Home Delivery campaign connects (almost literally) with the larger-scale arterial routing idea used by BJS Haulage.
And the third part of the trilogy... well, that’s top-secret at the moment but you can be sure we’ll pull out all the stops to create another iconic and eye-catching livery to proudly slot into the BJS brand family.
We've listed some of our most popular van livery phrases below -
Squeaky clean in Bath
Bostin' service in Birmingham
Lighting up Blackpool
More front than Brighton
Ship shape and Bristol fashion
Setting the Canterbury pace
Grinning like a Cheshire cat
Sent to Coventry
Taking the high road to Inverness
Walking the walk in Lambeth
Leaving early for Land's End
One good deed Leeds to another
Saying cheese in Leicester
Taking our time Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch
Coals to Newcastle
A clean pair of heels in Northampton
Keen as mustard in Norwich
Inspiring effort in Oxford
Pressing on to Preston
Silver service in Sheffield
Ready & willing in Wednesbury
Giving it beans in Wigan
As strong as Worcester sauce
Careful deliveries to Wrecsam
Which ones have you spotted on the road?
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